Version 4.5.6 Platform Updates
📍 10/02/26 - Target by ZIP code, and keep your Flows tidier.
This version brings sharper audience targeting and a cleaner way to manage your Flow versions.
Updates
Feature Enhancement: Address ZIP/Postal Code Targeting
Reach shoppers by ZIP or postal code, right down to the area you care about.
You can now filter by Address ZIP/Postal Code in Segments and Flows, alongside your existing State and City filters.
Use the new "Starts with" option to target a whole area at once. For example, "starts with 902" reaches every shopper whose ZIP begins that way.
It's a fast way to build a store-specific or regional audience for your next Campaign or Flow.
Feature Enhancement: Delete a Single Flow Version
Clean up a Flow's version history without starting over.
Flows now let you delete a single draft version straight from Version History, so an old experiment doesn't have to stick around.
Your Flow's active version and send history stay exactly as they were.
Other Platform Updates
Flow history protection: A Flow that has ever been turned on can no longer be deleted outright. Archive it instead to keep its history intact.
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