Enhanced Campaign Analytics

Need more detailed campaign analytics to understand customer engagement and measure how clicks translate into purchases.

Requested Functionality:

• Total Clicks: Number of recipients who clicked campaign links.

• Click-Through Rate (CTR): Percentage of delivered messages that generated clicks.

• Click-to-Purchase Conversion Rate: Percentage of customers who clicked and subsequently made a purchase.

• Click-to-Purchase Gap: Number of customers who clicked but did not complete a purchase.

• Conversion Funnel: A breakdown of delivered messages, clicks, purchases, and resulting revenue.